Privacy Policy For Flowers Harrow Weald Customers

Introduction

Flowers Harrow Weald is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what data we collect, how we use it, our legal basis for processing, retention practices, your rights, and information on third party processors. The policy applies to all customers placing orders from Harrow Weald and surrounding districts.

What Data We Collect

When you place an order with Flowers Harrow Weald, we may collect personal data to fulfill your requests and provide our services. The following types of information may be collected:

• Identity Data: Your full name and, if applicable, the recipient’s name.
• Contact Data: Delivery address, billing address, phone number, and other contact details required for service delivery.
• Order Data: Details of the products you order, delivery date, instructions, and any messages you wish to include with your flowers.
• Payment Data: Transaction details. We do not store your full card details; payment processing is handled securely by our payment providers.
• Usage Data: Information regarding how you use our website or services, including order history and purchase preferences.
• Technical Data: Device, browser, and connection information collected through cookies and similar technologies (for more information, please refer to our Cookie Policy).

Lawful Basis For Data Processing

Flowers Harrow Weald processes your data lawfully under the General Data Protection Regulation (GDPR). The main legal bases for our processing are:

• Performance of a Contract: Most of our data collection is necessary to fulfil orders placed by you, including processing payment and arranging delivery.
• Legal Obligation: We may process and retain your data if required for compliance with applicable laws or governmental requests, such as accounting obligations.
• Legitimate Interests: In certain scenarios, we may process your data to improve our services or prevent fraud, provided such interests are not overridden by your rights and interests.
• Consent: Where we rely on consent, such as for email marketing, you may withdraw your consent at any time.

How We Use Your Information

Your personal data may be used for the following purposes:

• To confirm and process your orders, including payment and delivery.
• To communicate with you regarding your order or service-related matters.
• To improve our services, products, and website functionality.
• For administrative purposes, including record keeping and security.
• To comply with legal and regulatory requirements.

Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. The retention periods depend on the category of data and the nature of our relationship:

• Customer order information is generally retained for up to six years to comply with legal and tax obligations.
• Marketing preferences are retained until you withdraw your consent or ask for deletion.
• If you create an account with us, your basic profile is retained until you request its deletion.

After the relevant retention period, your personal data is securely deleted or anonymised so it can no longer be associated with you.

Data Processors and Third Parties

We may share your information with trusted third parties (data processors) to facilitate your order, deliver our services, or perform necessary business functions. These include:

• Payment service providers who process your payment transactions securely.
• Floristry suppliers or delivery partners who may arrange for and complete the delivery of your order.
• IT service providers who support our website and order systems.
• Professional advisors such as accountants, auditors, or legal representatives, where appropriate.

All our third-party service providers are required to take appropriate security measures to protect your personal data in line with our policies. We only permit them to process your data for specified purposes and in accordance with our instructions. We do not share your information with third parties for their own marketing purposes.

User Rights Under GDPR

Under the GDPR, you have several important rights with respect to your personal data. These include:

• Right to Access: You can request access to your personal data and receive a copy of what we hold about you.
• Right to Rectification: You have the right to request correction of any incomplete or inaccurate data about you.
• Right to Erasure: Also known as the ‘right to be forgotten’, you can ask us to delete your personal data in certain circumstances.
• Right to Restrict Processing: You are able to ask us to suspend processing of your personal data, for example if you want us to establish its accuracy or the reason for its processing.
• Right to Data Portability: You may request that your information is transferred to a third party or to you in a commonly used, machine-readable format.
• Right to Object: You may object to us processing your personal data where we are relying on legitimate interests. We shall assess your request and, unless we have compelling legitimate grounds, we will cease such processing.
• Right to Withdraw Consent: Where we process your data on the basis of consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us using the contact options provided on our website. We may need to verify your identity before acting on your request.

Security Measures

We take the security of your data seriously. Flowers Harrow Weald uses technical and organisational measures to safeguard your information from loss, misuse, unauthorised access, disclosure, or alteration. Access to your data is limited to only those employees, agents, and contractors who need to know such information for the purposes described in this policy.

Policy Updates

We may review and update this Privacy Policy from time to time. The latest version will be posted on our website and will apply to all subsequent use of our services. Where appropriate, we will notify you of significant changes.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please get in touch using the contact form or details provided on the Flowers Harrow Weald website.